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BC paid-ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.

alecs5am/ralphy Agent Skills author: alecs5am 5 files body ≈ 2 137 tokens Open the sourcegithub.com↗ analyzed 10 h ago

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.

As a process C 57/100 · Has gaps — weak spots: result and completion, inputs and preconditions, failures and branches

GeneratorMarketingtype and topics are labelled automatically from the skill text
Runs in: Claude / Claude Code ChatGPT / Codex Gemini CLI Cursor GitHub Copilot / VS Code Qwen Code Kimi Code CLI Z.ai (GLM) DeepSeek (Deep Code) Mistral Vibe LangChain (deepagents) OpenClaw Goose OpenCode
JSON
Technical rating
B
93/100
safety, quality, tests
Safety 60%
98
Quality 40%
85
Run on models
none yet
Process rating
C
57/100
Has gaps
Result and completion w 14
0
Inputs and preconditions w 11
0
Failures and branches w 10
0
the three weakest of ten parameters · all ten

How to improve

    For the model run — optional
    • Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
    • A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.

    Guard findings · 2

    ✓ No critical or high findings

    Medium and low: 2
    • low Secrets in code secret-high-entropy-token SKILL.md:69
      High-entropy token-like string (may be an id, hash or a credential)
      - META…4Q1
    • low Secrets in code secret-high-entropy-token SKILL.md:71
      High-entropy token-like string (may be an id, hash or a credential)
      - LI_L…r24

    Files scanned: 5. Evidence is masked. Grey chips explain why severity was lowered.

    Against the Agent Skills spec

    ✓ No remarks against the Agent Skills spec

    Process rating: all ten parameters 57/100

    • 0Result and completion. Does not say what the result is
    • 0Inputs and preconditions. Does not say what the process needs to start
    • 0Failures and branches. Linear process with no failure handling
    • 0Progress reporting. Says nothing while it works
    • 30Running it twice. 2 mutating operations with no state check
    • 70When it triggers. States when to use, but not when not to
    • 100Tools and files. No external tools needed
    • 100Steps. 88 steps
    • 100Consistency. Name and required fields are in place
    • 100Execution cost. Instruction body is 2137 tokens
    • low 25 top-level sections: this looks like several domains in one skill

    Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.

    Quality signals

    • +5Description has no quoted example phrases that should trigger the skill
    • +4Description does not say when NOT to use the skill (false activations)
    • +3Output format is not stated: the model decides each time
    • +4No input/output examples
    • +2Single-language instructions
    • +3Description length 562: enough signal without eating the budget
    • +4Structure: 34 headings
    • +3Step-by-step instructions: 88 items
    • +4Reference files are cited in the instructions (3 of 4)
    • +1License stated

    Quality base 70; lint remarks subtract, signals add up to 100. Result: 85.