SKILLEMALL.ai
GitHub ↗ RU Sign in

BF audience-belief-mapper

Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言

ClawHub Hermes author: Aaron Zhu v19.0.0 MIT-0 3 files body ≈ 2 665 tokens Open the sourceclawhub.ai↗ analyzed 15 h ago

produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the…

As a process F 50/100 · Will not run — References files that are not bundled: ../../../references/tale-benchmark.md, ../../../influencer/scout/audience-mapper/SKILL.md, ../positioning-truth-tracer/SKILL.md

GeneratorMarketingtype and topics are labelled automatically from the skill text
Runs in: OpenClaw Hermes Agent
JSON
Technical rating
B
89/100
safety, quality, tests
Safety 60%
100
Quality 40%
73
Run on models
none yet
Process rating
F
50/100
Will not run
References files that are not bundled: ../../../references/tale-benchmark.md, ../../../influencer/scout/audience-mapper/SKILL.md, ../positioning-truth-tracer/SKILL.md
Tools and files w 18
0
Inputs and preconditions w 11
0
Progress reporting w 2
0
the three weakest of ten parameters · all ten

How to improve

  1. For Hermes the description must be one sentence under 60 characters; move the conditions to a "When to Use" section.
  2. The text references files that are not there: add them or drop the references.
For the model run — optional
  • Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
  • A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.

Guard findings · 0

✓ No critical or high findings

Files scanned: 3. Evidence is masked. Grey chips explain why severity was lowered.

Against the Agent Skills spec

  • warning description-long-hermes description is 779 chars; the Hermes authoring standard requires ≤ 60 (one sentence, ending with a period)
  • warning missing-ref reference to a missing file: ../../../references/tale-benchmark.md
  • warning missing-ref reference to a missing file: ../../../influencer/scout/audience-mapper/SKILL.md
  • warning missing-ref reference to a missing file: ../positioning-truth-tracer/SKILL.md
  • warning missing-ref reference to a missing file: ../../architect/strategic-narrative-designer/SKILL.md
  • warning missing-ref reference to a missing file: ../../../protocol/offer-claims-registry/SKILL.md
  • warning missing-ref reference to a missing file: ../../evaluate/narrative-quality-auditor/SKILL.md
  • warning missing-ref reference to a missing file: ../../../protocol/narrative-registry/SKILL.md
  • warning missing-ref reference to a missing file: ../../../references/skill-contract.md
  • warning missing-ref reference to a missing file: ../../../CONNECTORS.md
  • warning missing-ref reference to a missing file: ../../../SECURITY.md
  • warning missing-ref reference to a missing file: scripts/connectors/tavily.py
  • warning missing-ref reference to a missing file: scripts/connectors/firecrawl.py
  • note frontmatter-key unknown frontmatter key "slug"
  • note frontmatter-key unknown frontmatter key "displayName"
  • note frontmatter-key unknown frontmatter key "summary"
  • note frontmatter-key unknown frontmatter key "homepage"

Process rating: all ten parameters 50/100

Will not run. References files that are not bundled: ../../../references/tale-benchmark.md, ../../../influencer/scout/audience-mapper/SKILL.md, ../positioning-truth-tracer/SKILL.md
  • 0Tools and files. 12 referenced file(s) missing: ../../../references/tale-benchmark.md, ../../../influencer/scout/audience-mapper/SKILL.md, ../positioning-truth-tracer/SKILL.md
  • 0Inputs and preconditions. Does not say what the process needs to start
  • 0Progress reporting. Says nothing while it works
  • 30Running it twice. 4 mutating operations with no state check
  • 40Result and completion. Does not say what the result is
  • 55Failures and branches. 1 branches
  • 60Consistency. The Hermes dialect needs category and tags
  • 100Steps. 23 steps
  • 100When it triggers. States when to use and when not to
  • 100Execution cost. Instruction body is 2665 tokens
  • medium Safety rules and hard prohibitions inside a skill: they belong in the system prompt, here they protect nothing

Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.

Quality signals

  • +3Output format is not stated: the model decides each time
  • +2Single-language instructions
  • +5Description quotes 4 example trigger phrases
  • +4Description says when NOT to use the skill
  • +3Description length 779: enough signal without eating the budget
  • +4Structure: 9 headings
  • +3Step-by-step instructions: 23 items
  • +4Has examples (3 code blocks)
  • +1License stated

Quality base 70; lint remarks subtract, signals add up to 100. Result: 73.

External checks

ClawHub: clean
This skill is a scoped marketing-analysis helper that uses user-provided buyer notes to create belief and objection maps, with disclosed and proportionate local memory writes.
LLM: benign (high) · VirusTotal: · 24 Jul 2026