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BF message-house-builder

Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事

ClawHub Hermes author: Aaron Zhu v19.0.0 MIT-0 3 files body ≈ 1 894 tokens Open the sourceclawhub.ai↗ analyzed 2 d ago

derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided…

As a process F 61/100 · Will not run — References files that are not bundled: ../../research/positioning-mapper/SKILL.md, ../../../seo-geo/implement/content-writer/SKILL.md, ../../../ad/orchestrate/ad-creative-builder/SKILL.md

GeneratorMarketingCustomer supportWriting and documentstype and topics are labelled automatically from the skill text
Runs in: OpenClaw Hermes Agent
JSON
Technical rating
B
89/100
safety, quality, tests
Safety 60%
100
Quality 40%
73
Run on models
none yet
Process rating
F
61/100
Will not run
References files that are not bundled: ../../research/positioning-mapper/SKILL.md, ../../../seo-geo/implement/content-writer/SKILL.md, ../../../ad/orchestrate/ad-creative-builder/SKILL.md
Tools and files w 18
0
Progress reporting w 2
0
Inputs and preconditions w 11
30
the three weakest of ten parameters · all ten

How to improve

  1. For Hermes the description must be one sentence under 60 characters; move the conditions to a "When to Use" section.
  2. The text references files that are not there: add them or drop the references.
For the model run — optional
  • Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
  • A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.

Guard findings · 0

✓ No critical or high findings

Files scanned: 3. Evidence is masked. Grey chips explain why severity was lowered.

Against the Agent Skills spec

  • warning description-long-hermes description is 766 chars; the Hermes authoring standard requires ≤ 60 (one sentence, ending with a period)
  • warning missing-ref reference to a missing file: ../../research/positioning-mapper/SKILL.md
  • warning missing-ref reference to a missing file: ../../../seo-geo/implement/content-writer/SKILL.md
  • warning missing-ref reference to a missing file: ../../../ad/orchestrate/ad-creative-builder/SKILL.md
  • warning missing-ref reference to a missing file: ../../../email/engage/email-creative-builder/SKILL.md
  • warning missing-ref reference to a missing file: ../../../protocol/offer-claims-registry/SKILL.md
  • warning missing-ref reference to a missing file: ../launch-asset-packager/SKILL.md
  • warning missing-ref reference to a missing file: ../../../references/skill-contract.md
  • warning missing-ref reference to a missing file: ../../../SECURITY.md
  • warning missing-ref reference to a missing file: ../../../references/ramp-benchmark.md
  • warning missing-ref reference to a missing file: ../pricing-packaging-planner/SKILL.md
  • note frontmatter-key unknown frontmatter key "slug"
  • note frontmatter-key unknown frontmatter key "displayName"
  • note frontmatter-key unknown frontmatter key "summary"
  • note frontmatter-key unknown frontmatter key "homepage"

Process rating: all ten parameters 61/100

Will not run. References files that are not bundled: ../../research/positioning-mapper/SKILL.md, ../../../seo-geo/implement/content-writer/SKILL.md, ../../../ad/orchestrate/ad-creative-builder/SKILL.md
  • 0Tools and files. 10 referenced file(s) missing: ../../research/positioning-mapper/SKILL.md, ../../../seo-geo/implement/content-writer/SKILL.md, ../../../ad/orchestrate/ad-creative-builder/SKILL.md
  • 0Progress reporting. Says nothing while it works
  • 30Inputs and preconditions. Does not say what the process needs to start
  • 40Result and completion. Does not say what the result is
  • 60Consistency. The Hermes dialect needs category and tags
  • 100Steps. 21 steps
  • 100When it triggers. States when to use and when not to
  • 100Failures and branches. 2 branches, has a failure section
  • 100Execution cost. Instruction body is 1894 tokens
  • 100Running it twice. Mutating operations check current state
  • medium Safety rules and hard prohibitions inside a skill: they belong in the system prompt, here they protect nothing

Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.

Quality signals

  • +3Output format is not stated: the model decides each time
  • +2Single-language instructions
  • +5Description quotes 3 example trigger phrases
  • +4Description says when NOT to use the skill
  • +3Description length 766: enough signal without eating the budget
  • +4Structure: 9 headings
  • +3Step-by-step instructions: 21 items
  • +4Has examples (3 code blocks)
  • +1License stated

Quality base 70; lint remarks subtract, signals add up to 100. Result: 73.

External checks

ClawHub: clean
This skill is a marketing messaging helper that reads positioning and canon inputs, produces launch messaging, and only writes saved outputs or proposal events with user permission.
LLM: benign (high) · VirusTotal: · 24 Jul 2026