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BF positioning-mapper

Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole upstream of the message house and the entity-signal source for the canonical entity profile. Not for the message house or per-channel launch copy — use message-house-builder; not for audience/persona profiling itself — use audience-mapper; not for SEO keyword positioning — use keyword-research. 定位画布/竞争替代品/独特价值/滩头细分

ClawHub Hermes author: Aaron Zhu v19.0.0 MIT-0 3 files body ≈ 2 805 tokens Open the sourceclawhub.ai↗ analyzed 3 d ago

produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed…

As a process F 45/100 · Will not run — References files that are not bundled: ../../../references/ramp-benchmark.md, ../../assemble/message-house-builder/SKILL.md, ../../../protocol/entity-registry/SKILL.md

AnalyzerMarketingtype and topics are labelled automatically from the skill text
Runs in: OpenClaw Hermes Agent
JSON
Technical rating
B
88/100
safety, quality, tests
Safety 60%
100
Quality 40%
70
Run on models
none yet
Process rating
F
45/100
Will not run
References files that are not bundled: ../../../references/ramp-benchmark.md, ../../assemble/message-house-builder/SKILL.md, ../../../protocol/entity-registry/SKILL.md
Tools and files w 18
0
Inputs and preconditions w 11
0
Failures and branches w 10
0
the three weakest of ten parameters · all ten

How to improve

  1. For Hermes the description must be one sentence under 60 characters; move the conditions to a "When to Use" section.
  2. The text references files that are not there: add them or drop the references.
For the model run — optional
  • Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
  • A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.

Guard findings · 0

✓ No critical or high findings

Files scanned: 3. Evidence is masked. Grey chips explain why severity was lowered.

Against the Agent Skills spec

  • warning description-long-hermes description is 810 chars; the Hermes authoring standard requires ≤ 60 (one sentence, ending with a period)
  • warning missing-ref reference to a missing file: ../../../references/ramp-benchmark.md
  • warning missing-ref reference to a missing file: ../../assemble/message-house-builder/SKILL.md
  • warning missing-ref reference to a missing file: ../../../protocol/entity-registry/SKILL.md
  • warning missing-ref reference to a missing file: ../../../influencer/scout/audience-mapper/SKILL.md
  • warning missing-ref reference to a missing file: ../../../seo-geo/survey/keyword-research/SKILL.md
  • warning missing-ref reference to a missing file: ../../../seo-geo/survey/competitor-analysis/SKILL.md
  • warning missing-ref reference to a missing file: ../../../protocol/launch-registry/SKILL.md
  • warning missing-ref reference to a missing file: ../../../narrative/trace/positioning-truth-tracer/SKILL.md
  • warning missing-ref reference to a missing file: ../../../references/skill-contract.md
  • warning missing-ref reference to a missing file: ../../../CONNECTORS.md
  • warning missing-ref reference to a missing file: ../../../SECURITY.md
  • warning missing-ref reference to a missing file: ../launch-tier-planner/SKILL.md
  • warning missing-ref reference to a missing file: scripts/connectors/firecrawl.py
  • warning missing-ref reference to a missing file: scripts/connectors/tavily.py
  • note frontmatter-key unknown frontmatter key "slug"
  • note frontmatter-key unknown frontmatter key "displayName"
  • note frontmatter-key unknown frontmatter key "summary"
  • note frontmatter-key unknown frontmatter key "homepage"

Process rating: all ten parameters 45/100

Will not run. References files that are not bundled: ../../../references/ramp-benchmark.md, ../../assemble/message-house-builder/SKILL.md, ../../../protocol/entity-registry/SKILL.md
  • 0Tools and files. 14 referenced file(s) missing: ../../../references/ramp-benchmark.md, ../../assemble/message-house-builder/SKILL.md, ../../../protocol/entity-registry/SKILL.md
  • 0Inputs and preconditions. Does not say what the process needs to start
  • 0Failures and branches. Linear process with no failure handling
  • 0Progress reporting. Says nothing while it works
  • 30Running it twice. 1 mutating operations with no state check
  • 40Result and completion. Does not say what the result is
  • 60Consistency. The Hermes dialect needs category and tags
  • 100Steps. 24 steps
  • 100When it triggers. States when to use and when not to
  • 100Execution cost. Instruction body is 2805 tokens

Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.

Quality signals

  • +3Description length 810: 120–800 characters recommended
  • +3Output format is not stated: the model decides each time
  • +2Single-language instructions
  • +5Description quotes 3 example trigger phrases
  • +4Description says when NOT to use the skill
  • +4Structure: 9 headings
  • +3Step-by-step instructions: 24 items
  • +4Has examples (3 code blocks)
  • +1License stated

Quality base 70; lint remarks subtract, signals add up to 100. Result: 70.

External checks

ClawHub: clean
This skill is a scoped marketing-positioning assistant that discloses its reads, writes, and optional persistence without evidence of hidden or unsafe behavior.
LLM: benign (high) · VirusTotal: · 24 Jul 2026