AC meta-ads-mcp
Production-grade operational guide for creating, managing, optimizing, and documenting Meta (Facebook/Instagram) ad campaigns via the Facebook Ads MCP. Use whenever the user mentions Facebook ads, Instagram ads, Meta campaign planning, ad budgets/spend, ad audiences (incl. Custom Audiences), retargeting, ad performance, Pixel/CAPI tracking, creative briefs, naming conventions, campaign documentation, or safe MCP-based campaign operations.
As a process C 56/100 · Has gaps — weak spots: result and completion, inputs and preconditions, failures and branches
How to improve
- Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
- A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.
Guard findings · 0
✓ No critical or high findings
Files scanned: 9. Evidence is masked. Grey chips explain why severity was lowered.
Against the Agent Skills spec
✓ No remarks against the Agent Skills spec
Process rating: all ten parameters 56/100
- 0Result and completion. Does not say what the result is
- 0Inputs and preconditions. Does not say what the process needs to start
- 0Failures and branches. Linear process with no failure handling
- 30Running it twice. 6 mutating operations with no state check
- 70When it triggers. States when to use, but not when not to
- 85Steps. 19 steps, 1 vague phrases
- 100Tools and files. No external tools needed
- 100Consistency. Name and required fields are in place
- 100Execution cost. Instruction body is 1233 tokens
- 100Progress reporting. Reports progress
- medium Safety rules and hard prohibitions inside a skill: they belong in the system prompt, here they protect nothing
Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.
Quality signals
- +5Description has no quoted example phrases that should trigger the skill
- +4Description does not say when NOT to use the skill (false activations)
- +3Output format is not stated: the model decides each time
- +2Single-language instructions
- +3Description length 442: enough signal without eating the budget
- +4Structure: 7 headings
- +3Step-by-step instructions: 19 items
- +4Has examples (1 code blocks)
- +4Reference files are cited in the instructions (7 of 7)
- +1License stated
Quality base 70; lint remarks subtract, signals add up to 100. Result: 89.