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AC marketing-principles

Apply timeless marketing and business principles to any problem. Use when someone needs strategic thinking, wants to evaluate a marketing decision, needs a framework for a tough choice, or mentions "first principles," "should I do X," "what would work here," or wants to think through a marketing problem systematically.

ClawHub Agent Skills author: Brian Wagner v1.0.0 1 file body ≈ 1 004 tokens Open the sourceclawhub.ai↗ analyzed 3 d ago

As a process C 60/100 · Has gaps — weak spots: when it triggers, inputs and preconditions, consistency

ProcedureData and analyticsMarketingtype and topics are labelled automatically from the skill text
Runs in: OpenClaw Claude / Claude Code ChatGPT / Codex Gemini CLI Cursor GitHub Copilot / VS Code Qwen Code Kimi Code CLI Z.ai (GLM) DeepSeek (Deep Code) Mistral Vibe LangChain (deepagents) Goose OpenCode
JSON
Technical rating
A
95/100
safety, quality, tests
Safety 60%
100
Quality 40%
88
Run on models
none yet
Process rating
C
60/100
Has gaps
Inputs and preconditions w 11
0
Progress reporting w 2
0
When it triggers w 12
20
the three weakest of ten parameters · all ten

How to improve

    For the model run — optional
    • Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
    • A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.

    Guard findings · 0

    ✓ No critical or high findings

    Files scanned: 1. Evidence is masked. Grey chips explain why severity was lowered.

    Against the Agent Skills spec

    ✓ No remarks against the Agent Skills spec

    Process rating: all ten parameters 60/100

    • 0Inputs and preconditions. Does not say what the process needs to start
    • 0Progress reporting. Says nothing while it works
    • 20When it triggers. No condition that starts the skill
    • 30Running it twice. 2 mutating operations with no state check
    • 40Consistency. Frontmatter name (marketing-principles) differs from the folder (brw-marketing-principles)
    • 55Failures and branches. 1 branches
    • 60Result and completion. Output format stated, no completion criterion
    • 100Tools and files. No external tools needed
    • 100Steps. 21 steps
    • 100Execution cost. Instruction body is 1004 tokens

    Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.

    Quality signals

    • +4Description does not say when NOT to use the skill (false activations)
    • +4No input/output examples
    • +1No license
    • +2Single-language instructions
    • +5Description quotes 3 example trigger phrases
    • +3Description length 320: enough signal without eating the budget
    • +4Structure: 15 headings
    • +3Step-by-step instructions: 21 items
    • +3Output format is stated explicitly

    Quality base 70; lint remarks subtract, signals add up to 100. Result: 88.

    External checks

    ClawHub: clean
    This is a text-only marketing advice skill with no code execution, data access, credentials, or persistence; its only notable issue is somewhat broad invocation wording.
    LLM: benign (high) · VirusTotal: benign · 27 May 2026