AF attribution
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting…
As a process F 47/100 · Will not run — References files that are not bundled: ../../tools/REGISTRY.md, ../../tools/integrations/posthog.md, ../../tools/integrations/ga4.md
How to improve
- The text references files that are not there: add them or drop the references.
- A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.
Guard findings · 0
✓ No critical or high findings
Files scanned: 6. Evidence is masked. Grey chips explain why severity was lowered.
Against the Agent Skills spec
- warning
missing-refreference to a missing file: ../../tools/REGISTRY.md - warning
missing-refreference to a missing file: ../../tools/integrations/posthog.md - warning
missing-refreference to a missing file: ../../tools/integrations/ga4.md - warning
missing-refreference to a missing file: ../../tools/integrations/dub-co.md - warning
missing-refreference to a missing file: ../../tools/integrations/segment.md - warning
missing-refreference to a missing file: ../../tools/integrations/hubspot.md - warning
missing-refreference to a missing file: ../../tools/integrations/salesforce.md - warning
missing-refreference to a missing file: ../../tools/integrations/supermetrics.md - warning
missing-refreference to a missing file: ../../tools/integrations/rb2b.md - warning
missing-refreference to a missing file: references/conversion-tracking.md
Process rating: all ten parameters 47/100
- 0Tools and files. 10 referenced file(s) missing: ../../tools/REGISTRY.md, ../../tools/integrations/posthog.md, ../../tools/integrations/ga4.md
- 0Inputs and preconditions. Does not say what the process needs to start
- 0Failures and branches. Linear process with no failure handling
- 30Running it twice. 8 mutating operations with no state check
- 60Result and completion. Output format stated, no completion criterion
- 70When it triggers. States when to use, but not when not to
- 70Execution cost. Instruction body is 4710 tokens
- 100Steps. 43 steps
- 100Consistency. Name and required fields are in place
- 100Progress reporting. Reports progress
- medium Safety rules and hard prohibitions inside a skill: they belong in the system prompt, here they protect nothing
- low No test case covers injection arriving through data
Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.
Quality signals
- +4Description does not say when NOT to use the skill (false activations)
- +3Description length 977: 120–800 characters recommended
- +1No license
- +2Single-language instructions
- +5Description quotes 20 example trigger phrases
- +4Structure: 19 headings
- +3Step-by-step instructions: 43 items
- +3Output format is stated explicitly
- +4Has examples (1 code blocks)
- +4Reference files are cited in the instructions (4 of 4)
Quality base 70; lint remarks subtract, signals add up to 100. Result: 81.