AB cmo
Operates as a chief marketing officer (CMO): sets marketing strategy, owns the pipeline number, allocates budget, picks channels, builds the team. Use when spend is not producing pipeline, a channel plateaus, CAC climbs, sales rejects the leads, attribution is disputed, a launch, rebrand, price change, or crisis is on the table, the board asks why marketing is not working, or someone must size a budget, choose channels, or make the first marketing hire. Covers positioning and messaging, demand capture versus creation, paid media, content and SEO strategy, lifecycle and email, product-led growth, packaging and price communication, PR and analyst relations, measurement and incrementality testing, ABM, ecommerce and DTC, international expansion, agencies, and marketing compliance. Not for executing a single ad, post, or landing-page test.
As a process B 69/100 · Nearly there — weak spots: inputs and preconditions, running it twice, progress reporting
How to improve
- Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
- A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.
Guard findings · 0
✓ No critical or high findings
Files scanned: 23. Evidence is masked. Grey chips explain why severity was lowered.
Against the Agent Skills spec
- note
frontmatter-keyunknown frontmatter key "slug" - note
frontmatter-keyunknown frontmatter key "homepage" - note
frontmatter-keyunknown frontmatter key "changelog"
Process rating: all ten parameters 69/100
- 0Inputs and preconditions. Does not say what the process needs to start
- 0Progress reporting. Says nothing while it works
- 30Running it twice. 6 mutating operations with no state check
- 50When it triggers. No condition that starts the skill
- 60Result and completion. Output format stated, no completion criterion
- 60Failures and branches. 2 branches
- 100Tools and files. No external tools needed
- 100Steps. 42 steps
- 100Consistency. Name and required fields are in place
- 100Execution cost. Instruction body is 3691 tokens
- medium Safety rules and hard prohibitions inside a skill: they belong in the system prompt, here they protect nothing
- low 11 top-level sections: this looks like several domains in one skill
Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.
Quality signals
- +5Description has no quoted example phrases that should trigger the skill
- +3Description length 847: 120–800 characters recommended
- +4No input/output examples
- +1No license
- +2Single-language instructions
- +4Description says when NOT to use the skill
- +4Structure: 11 headings
- +3Step-by-step instructions: 42 items
- +3Output format is stated explicitly
Quality base 70; lint remarks subtract, signals add up to 100. Result: 81.