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AB copywriting

When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.

ClawHub Agent Skills author: Kostja Zhang v1.2.0 MIT-0 2 files body ≈ 1 214 tokens Open the sourceclawhub.ai↗ analyzed 3 d ago

As a process B 69/100 · Nearly there — weak spots: inputs and preconditions, consistency, progress reporting

GeneratorWriting and documentsMarketingtype and topics are labelled automatically from the skill text
Runs in: OpenClaw Claude / Claude Code ChatGPT / Codex Gemini CLI Cursor GitHub Copilot / VS Code Qwen Code Kimi Code CLI Z.ai (GLM) DeepSeek (Deep Code) Mistral Vibe LangChain (deepagents) Goose OpenCode
JSON
Technical rating
A
95/100
safety, quality, tests
Safety 60%
100
Quality 40%
88
Run on models
none yet
Process rating
B
69/100
Nearly there
Inputs and preconditions w 11
0
Progress reporting w 2
0
Consistency w 8
40
the three weakest of ten parameters · all ten

How to improve

    For the model run — optional
    • Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
    • A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.

    Guard findings · 0

    ✓ No critical or high findings

    Files scanned: 2. Evidence is masked. Grey chips explain why severity was lowered.

    Against the Agent Skills spec

    ✓ No remarks against the Agent Skills spec

    Process rating: all ten parameters 69/100

    • 0Inputs and preconditions. Does not say what the process needs to start
    • 0Progress reporting. Says nothing while it works
    • 40Consistency. Frontmatter name (copywriting) differs from the folder (copywriting-content)
    • 55Failures and branches. 1 branches
    • 60Result and completion. Output format stated, no completion criterion
    • 70When it triggers. States when to use, but not when not to
    • 100Tools and files. No external tools needed
    • 100Steps. 29 steps
    • 100Execution cost. Instruction body is 1214 tokens
    • 100Running it twice. No mutating operations

    Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.

    Quality signals

    • +4Description does not say when NOT to use the skill (false activations)
    • +4No input/output examples
    • +1No license
    • +2Single-language instructions
    • +5Description quotes 9 example trigger phrases
    • +3Description length 391: enough signal without eating the budget
    • +4Structure: 12 headings
    • +3Step-by-step instructions: 29 items
    • +3Output format is stated explicitly

    Quality base 70; lint remarks subtract, signals add up to 100. Result: 88.

    External checks

    ClawHub: clean
    This is a straightforward copywriting helper with no code execution, persistence, credentials, or hidden behavior.
    LLM: benign (high) · VirusTotal: · 29 May 2026