BF Win-Back Campaign
Design automated win-back campaigns targeting lapsed customers with personalized re-engagement sequences across email, SMS, and paid ads, using recency-based segmentation to maximize reactivation rates and recovered revenue.
As a process F 34/100 · Will not run — References files that are not bundled: references/output-template.md, references/segmentation-guide.md, references/channel-strategy-guide.md
How to improve
- Say in the description WHEN to use the skill ("use when…", example requests): that is the agent's main cue.
- For Hermes the description must be one sentence under 60 characters; move the conditions to a "When to Use" section.
- The SKILL.md body is over 5,000 tokens: move reference detail into references/ and load it when needed.
- The text references files that are not there: add them or drop the references.
- Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
- A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.
Guard findings · 0
✓ No critical or high findings
Files scanned: 6. Evidence is masked. Grey chips explain why severity was lowered.
Against the Agent Skills spec
- warning
name-formatname should be kebab-case (lowercase letters, digits, hyphens) - warning
description-long-hermesdescription is 224 chars; the Hermes authoring standard requires ≤ 60 (one sentence, ending with a period) - warning
description-no-whenneither description nor a "## When to Use" section says when to use the skill - warning
body-longSKILL.md body ≈ 5158 tokens (recommended < 5000); move details to references/ - warning
missing-refreference to a missing file: references/output-template.md - warning
missing-refreference to a missing file: references/segmentation-guide.md - warning
missing-refreference to a missing file: references/channel-strategy-guide.md - warning
missing-refreference to a missing file: assets/quality-checklist.md
Process rating: all ten parameters 34/100
- 0Tools and files. 4 referenced file(s) missing: references/output-template.md, references/segmentation-guide.md, references/channel-strategy-guide.md
- 0Result and completion. Does not say what the result is
- 0Inputs and preconditions. Does not say what the process needs to start
- 20When it triggers. No condition that starts the skill
- 30Running it twice. 18 mutating operations with no state check
- 40Consistency. Frontmatter name (Win-Back Campaign) differs from the folder (win-back-campaign)
- 55Failures and branches. 1 branches
- 70Execution cost. Instruction body is 5158 tokens
- 100Steps. 105 steps
- 100Progress reporting. Reports progress
Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.
Quality signals
- +5Description has no quoted example phrases that should trigger the skill
- +4Description does not say when NOT to use the skill (false activations)
- +3Output format is not stated: the model decides each time
- +1No license
- +2Single-language instructions
- +3Description length 224: enough signal without eating the budget
- +4Structure: 16 headings
- +3Step-by-step instructions: 105 items
- +4Has examples (0 code blocks)
Quality base 70; lint remarks subtract, signals add up to 100. Result: 39.