AC copywriting-cta
Design end-of-article CTAs (calls-to-action placed at the bottom of blog posts, newsletters, essays, articles, or any long-form content). Use this skill whenever the user asks to write, design, review, or improve a CTA at the bottom of an article, blog post, or essay; mentions "end-of-post CTA", "bottom of the article", "call-to-action", "signup box", "newsletter CTA", "subscribe block", "what should I put at the bottom", "how do I get readers to subscribe / share / book a call / buy / follow / join / download"; or asks how to convert article readers into subscribers, leads, customers, community members, or supporters. Also trigger when the user wants A/B testing guidance or accessibility review for a CTA block. Covers independent / personal writing, newsletter publications, and brand / content-marketing blogs across any topic — tech, finance, food, climate, design, lifestyle, B2B, B2C. Produces both the copy (content) and the structural / visual design (form), matched to the user's objective and audience.
As a process C 64/100 · Has gaps — weak spots: result and completion, inputs and preconditions, running it twice
How to improve
- Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
- A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.
Guard findings · 0
✓ No critical or high findings
Files scanned: 7. Evidence is masked. Grey chips explain why severity was lowered.
Against the Agent Skills spec
✓ No remarks against the Agent Skills spec
Process rating: all ten parameters 64/100
- 0Result and completion. Does not say what the result is
- 0Inputs and preconditions. Does not say what the process needs to start
- 0Progress reporting. Says nothing while it works
- 30Running it twice. 2 mutating operations with no state check
- 70When it triggers. States when to use, but not when not to
- 85Steps. 29 steps, 1 vague phrases
- 100Tools and files. Tools declared in frontmatter
- 100Failures and branches. 6 branches, has a failure section
- 100Consistency. Name and required fields are in place
- 100Execution cost. Instruction body is 2866 tokens
- medium Safety rules and hard prohibitions inside a skill: they belong in the system prompt, here they protect nothing
Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.
Quality signals
- +4Description does not say when NOT to use the skill (false activations)
- +3Description length 1021: 120–800 characters recommended
- +3Output format is not stated: the model decides each time
- +2Single-language instructions
- +5Description quotes 7 example trigger phrases
- +4Structure: 9 headings
- +3Step-by-step instructions: 29 items
- +4Has examples (2 code blocks)
- +4Reference files are cited in the instructions (5 of 5)
- +1License stated
Quality base 70; lint remarks subtract, signals add up to 100. Result: 91.