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BC bing-ads-conversion-tracking-audit

Use for "can I trust my Microsoft Ads conversion numbers", "audit my Bing conversion tracking", "is my UET tag working", "why do Microsoft Ads and Analytics disagree", "are my Bing conversions double-counted", "my Microsoft Ads conversions dropped overnight", "how much of my Bing spend has no tracking" — and whenever someone doubts their Microsoft Ads numbers, even without the word "audit". Run before trusting any cost or return conclusion about the account. Microsoft Ads (Bing) only.

coupler-io/skills Agent Skills author: coupler-io 1 file body ≈ 3 300 tokens Open the sourcegithub.com↗ analyzed 7 d ago

Use for "can I trust my Microsoft Ads conversion numbers", "audit my Bing conversion tracking", "is my UET tag working", "why do Microsoft Ads and Analytics…

As a process C 57/100 · Has gaps — weak spots: result and completion, inputs and preconditions, failures and branches

AnalyzerData and analyticstype and topics are labelled automatically from the skill text
Runs in: Claude / Claude Code ChatGPT / Codex Gemini CLI Cursor GitHub Copilot / VS Code Qwen Code Kimi Code CLI Z.ai (GLM) DeepSeek (Deep Code) Mistral Vibe LangChain (deepagents) OpenClaw Goose OpenCode
JSON
Technical rating
B
93/100
safety, quality, tests
Safety 60%
99
Quality 40%
85
Run on models
none yet
Process rating
C
57/100
Has gaps
Result and completion w 14
0
Inputs and preconditions w 11
0
Failures and branches w 10
0
the three weakest of ten parameters · all ten

How to improve

    For the model run — optional
    • Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
    • A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.

    Guard findings · 1

    ✓ No critical or high findings

    Medium and low: 1

    ✓ Guard found no suspicious behaviour. 1 matches are attack strings quoted in this security skill's own documentation.

    Files scanned: 1. Evidence is masked. Grey chips explain why severity was lowered.

    Against the Agent Skills spec

    ✓ No remarks against the Agent Skills spec

    Process rating: all ten parameters 57/100

    • 0Result and completion. Does not say what the result is
    • 0Inputs and preconditions. Does not say what the process needs to start
    • 0Failures and branches. Linear process with no failure handling
    • 0Progress reporting. Says nothing while it works
    • 30Running it twice. 2 mutating operations with no state check
    • 70When it triggers. States when to use, but not when not to
    • 100Tools and files. No external tools needed
    • 100Steps. 17 steps
    • 100Consistency. Name and required fields are in place
    • 100Execution cost. Instruction body is 3300 tokens
    • medium Safety rules and hard prohibitions inside a skill: they belong in the system prompt, here they protect nothing
    • low 12 top-level sections: this looks like several domains in one skill

    Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.

    Quality signals

    • +4Description does not say when NOT to use the skill (false activations)
    • +3Output format is not stated: the model decides each time
    • +4No input/output examples
    • +1No license
    • +2Single-language instructions
    • +5Description quotes 7 example trigger phrases
    • +3Description length 489: enough signal without eating the budget
    • +4Structure: 14 headings
    • +3Step-by-step instructions: 17 items

    Quality base 70; lint remarks subtract, signals add up to 100. Result: 85.