BB brand-ideation
Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles. Use this skill whenever the user is in the early phase of brand creation, exploring brand directions, brainstorming names, building moodboards, generating positioning options, or trying to choose between multiple brand directions. Triggers on brand ideation, brand concept, naming, brand name, name candidates, positioning, brand positioning, mood board, brand directions, exploring brands, early brand work, brand exploration, brand brainstorm, brand options. Also triggers when the user has multiple half-formed brand ideas and needs help converging on one, even if they do not say 'ideation' explicitly.
Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles.
As a process B 71/100 · Nearly there — weak spots: running it twice, progress reporting
How to improve
- Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
- A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.
Guard findings · 0
✓ No critical or high findings
Files scanned: 4. Evidence is masked. Grey chips explain why severity was lowered.
Against the Agent Skills spec
- note
frontmatter-keyunknown frontmatter key "catalog_summary" - note
frontmatter-keyunknown frontmatter key "display_order"
Process rating: all ten parameters 71/100
- 0Progress reporting. Says nothing while it works
- 30Running it twice. 2 mutating operations with no state check
- 50Failures and branches. 0 branches, has a failure section
- 60Tools and files. Uses tools (bash) that frontmatter does not declare
- 60Result and completion. Output format stated, no completion criterion
- 70When it triggers. States when to use, but not when not to
- 70Inputs and preconditions. Inputs and preconditions are listed
- 100Steps. 69 steps
- 100Consistency. Name and required fields are in place
- 100Execution cost. Instruction body is 2170 tokens
- medium Safety rules and hard prohibitions inside a skill: they belong in the system prompt, here they protect nothing
Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.
Quality signals
- +5Description has no quoted example phrases that should trigger the skill
- +4Description does not say when NOT to use the skill (false activations)
- +4No input/output examples
- +1No license
- +2Single-language instructions
- +3Description length 767: enough signal without eating the budget
- +4Structure: 14 headings
- +3Step-by-step instructions: 69 items
- +3Output format is stated explicitly
- +4Reference files are cited in the instructions (2 of 2)
Quality base 70; lint remarks subtract, signals add up to 100. Result: 85.