CC paid-media-strategy
A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media strategy, ad budget allocation, channel selection, paid media plan, audit my Google Ads, audit my Meta Ads, scale paid media, kill underperforming campaign, paid media hypothesis, ad spend strategy, attribution reality, performance marketing strategy. Also triggers when a team is asking how to scale paid media, or whether to add a new channel, or how to reallocate spend across channels.
A discipline for running paid media that does not light money on fire.
As a process C 63/100 · Has gaps — weak spots: result and completion, failures and branches, running it twice
How to improve
- The SKILL.md body is over 5,000 tokens: move reference detail into references/ and load it when needed.
- Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
- A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.
Guard findings · 0
✓ No critical or high findings
Files scanned: 9. Evidence is masked. Grey chips explain why severity was lowered.
Against the Agent Skills spec
- warning
body-longSKILL.md body ≈ 5352 tokens (recommended < 5000); move details to references/ - note
frontmatter-keyunknown frontmatter key "catalog_summary" - note
frontmatter-keyunknown frontmatter key "display_order"
Process rating: all ten parameters 63/100
- 0Result and completion. Does not say what the result is
- 0Failures and branches. Linear process with no failure handling
- 0Progress reporting. Says nothing while it works
- 30Running it twice. 12 mutating operations with no state check
- 70When it triggers. States when to use, but not when not to
- 70Inputs and preconditions. Inputs and preconditions are listed
- 70Execution cost. Instruction body is 5352 tokens
- 100Tools and files. No external tools needed
- 100Steps. 37 steps
- 100Consistency. Name and required fields are in place
- low 16 top-level sections: this looks like several domains in one skill
Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.
Quality signals
- +5Description has no quoted example phrases that should trigger the skill
- +4Description does not say when NOT to use the skill (false activations)
- +3Output format is not stated: the model decides each time
- +4No input/output examples
- +1No license
- +2Single-language instructions
- +3Description length 703: enough signal without eating the budget
- +4Structure: 17 headings
- +3Step-by-step instructions: 37 items
- +4Reference files are cited in the instructions (7 of 7)
Quality base 70; lint remarks subtract, signals add up to 100. Result: 72.