Skill rating

Use when the user asks to "generate schema"; creates JSON-LD for FAQ, HowTo, Article, Product, and LocalBusiness rich-result candidates. Not for title/meta-description tags — use meta-tags-optimizer;

Framework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competito

Creates a structured competitive analysis comparing features, positioning, and strategy across competitors. Use when entering a market, planning differentiation, or understanding the competitive lands

Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-auditor;

Use when the user asks to "check technical SEO"; audits crawlability, indexing, Core Web Vitals, robots.txt, sitemaps, canonicals, redirects, and migrations. Not for on-page tags or content — use on-p

Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating

Use when the user asks to "optimize meta tags"; improves titles, descriptions, Open Graph, Twitter cards, and CTR test variants. Not for JSON-LD structured data — use schema-markup-generator; not for

Use when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. For E-E-A-T /

Use when the user asks to "write SEO content"; drafts new posts, articles, and landing pages with keywords, headers, snippets, and evidence boundaries. Not for AI-citation/GEO readiness scoring — use

Use when the user asks to "remember project context"; manages the SEO/GEO memory lifecycle — hot-cache, active work, archive tiers, and privacy cleanup. Not for content or domain scoring — use the aud

Apple Human Interface Guidelines for platform-specific design. Use this skill when the user asks about "designing for iOS", "iPad app design", "macOS design", "tvOS", "visionOS", "watchOS", "Apple pla

Runs a structured brand intake interview and then conducts web research to build a comprehensive brand context document. Use this whenever the user says they're working on a new client, wants to build

Writes high-converting, psychologically-driven hooks for paid ads, TikTok, Instagram Reels, and organic content. Use this whenever a user wants to write hooks, opening lines, scroll-stoppers, or atten

Analyzes positive customer reviews to surface deep customer insights for ad copy. Use this whenever a user provides customer reviews and wants to understand their customers better, extract VOC (voice

Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positi

When the user wants to optimize brand search for a company with multiple domains (e.g. parent company.com vs product.ai). Ensure the parent/company domain ranks first for brand queries. Also use when

Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "

Deconstruct and analyze video ad creatives for marketing insights. Use when the user says "analyze this ad", "ad creative analysis", "deconstruct this video ad", "video ad review", "ad breakdown", "wh

This skill should be used when analyzing sector rotation patterns and market cycle positioning. It fetches sector uptrend data from CSV (no API key required) and optionally accepts chart images for su

Takes an approved content brief and executes a campaign end-to-end: builds the posting calendar, generates Canva designs for social posts, drafts caption and email copy, and stages social sends in Hub

Plan and schedule social media and content marketing calendars. Monthly and weekly planning, content mix ratios, theme days, platform-specific timing, and batch creation workflows. Trigger phrases: "c

Build content strategies, editorial calendars, topic clusters, and content plans. Map content to buyer journey stages and plan distribution. Trigger phrases: "content strategy", "content plan", "topic

Create high-performing LinkedIn posts and content strategy. Use when the user says "LinkedIn post", "write for LinkedIn", "LinkedIn content", "LinkedIn strategy", "LinkedIn hook", "professional post",

Create SEO-optimized pages at scale using programmatic/template-based approaches. Use when the user says "programmatic SEO", "pSEO", "pages at scale", "template pages", "dynamic SEO pages", "auto-gene

Market and engage on Reddit authentically. Use when the user says "Reddit marketing", "Reddit strategy", "promote on Reddit", "Reddit post", "subreddit strategy", "Reddit outreach", "Reddit ads", or a

AI creative director with recursive self-assessment. Generates concepts using world-class methodologies (SIT, TRIZ, Lateral Thinking, bisociation), scores against 6 weighted criteria with Cannes/D&AD/

When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC," "integrated marketing," "channel mix," "marketi

Plan and execute product launches with week-by-week timelines and channel-specific playbooks. Use when the user asks about launching a product, Product Hunt launch, go-to-market strategy, launch plan,

Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating

Provides architecture guidance for multi-tenant SaaS platforms on Cloudflare or Vercel. Covers platform choice, domain strategy, tenant identification and isolation, subdomain routing, custom domains

Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user say

When the user wants to optimize images for search engines and performance. Also use when the user mentions "image SEO," "alt text," "image captions," "figcaption," "image optimization," "WebP," "lazy

Next.js App Router SEO optimization and auditing. Use when implementing or fixing SEO in a Next.js app — metadata and generateMetadata, viewport/themeColor, Open Graph and og/twitter images (file conv

Create high-converting landing page copy and structure. Use when the user says "landing page", "sales page", "create a landing page", "landing page copy", "conversion page", "lead gen page", "signup p

Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, re

When the user wants to improve their app's onboarding experience, increase activation rate, reduce Day 1 drop-off, or optimize the first-run flow. Use when the user mentions "onboarding", "first-run",

When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "

Write marketing copy for any page type: landing pages, product pages, about pages, sales pages, ads, and more. Trigger phrases: "write copy", "marketing copy", "sales copy", "persuasive copy", "write

Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation

When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activati

When the user wants to optimize for mobile-first indexing or fix mobile usability. Also use when the user mentions "mobile-friendly," "mobile-first indexing," "mobile SEO," "responsive design," "mobil

Write Google Ads copy and build campaign structures. Use when the user asks to create Google Ads, write ad copy for search or display, set up PPC campaigns, optimize Quality Score, choose bidding stra

When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marke

When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid

Use when building Next.js 14+ applications with App Router, server components, or server actions. Invoke to configure route handlers, implement middleware, set up API routes, add streaming SSR, write

When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, categor

When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users com

When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use w

Audit and optimize landing pages for conversion rate. Use when the user asks about conversion rate optimization, CRO, landing page audits, improving sign-ups or sales, reducing bounce rate, A/B test i

When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research",