Skill rating

Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Pa

Google Ads account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "

Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components.

Meta Ads (Facebook + Instagram) account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my Meta ads", "audit my Facebook ads", "Meta ads a

Discover, connect, and verify NotFair paid-ad integrations and their actual capabilities. Use when asked to connect an ad account, configure an ads MCP, check available tools, troubleshoot access, or

Plan, validate, and safely publish Google Ads assets, including sitelinks, callouts, structured snippets, image assets, and Performance Max asset briefs. Use when asked for Google Ads assets, ad exten

Create evidence-based Meta ad creative briefs, copy angles, and testable asset concepts for Facebook and Instagram. Use when asked for Meta ad creative, Facebook ads copy, Instagram ad assets, UGC con

Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creat

Audit, diagnose, plan, and safely operate connected LinkedIn Ads accounts through the NotFair MCP, with an export-based fallback. Use for LinkedIn advertising, sponsored content, lead-generation forms

Diagnose wasted paid-ad spend, pacing, and allocation, then propose safe evidence-backed optimizations. Use for waste, negatives, budgets, bid changes, poor CPA or ROAS, underpacing, overspend, or sca

Plan and review ChatGPT Ads experiments without assuming ad inventory, account access, or platform capabilities. Use for ChatGPT advertising, OpenAI ads, conversational ad concepts, ChatGPT campaign p

Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS

Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported pl

Audit, diagnose, and safely operate connected Reddit Ads accounts through the NotFair MCP. Use for Reddit advertising, Reddit Ads performance, campaign or ad-group analysis, spend, conversions, target

Produce a read-only, evidence-based paid-media performance review across connected platforms or supplied exports. Use for weekly or monthly reports, scorecards, performance, CPA, ROAS, CTR, spend tren

Audit, diagnose, and safely operate connected TikTok Ads accounts through the NotFair MCP. Use for TikTok advertising, Spark Ads, short-form video ads, campaign or ad-group analysis, spend, conversion

Explain NotFair's paid-ads skills, installation, platform boundaries, account connections, and current product capabilities. Use for questions about how NotFair works, what it supports, how to install

Connect NotFair paid-ad accounts and establish reusable campaign context. Use when setting up paid media in a new workspace, connecting Google, Meta, X, LinkedIn, Reddit, or TikTok Ads, refreshing bra

Operate connected GoHighLevel CRM accounts through the NotFair MCP. Use for GoHighLevel, HighLevel, GHL contacts, conversations, opportunities, calendars, pipelines, tags, tasks, forms, invoices, prod

Audit, diagnose, and safely operate connected X Ads (Twitter Ads) accounts through the NotFair MCP. Use for X Ads performance, campaign or line-item analysis, spend, conversions, targeting, promoted p

Operate connected WordPress sites through the NotFair MCP. Use for WordPress content, posts, pages, media, comments, terms, design, settings, plugins, themes, HTML files, or approved WordPress changes

Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy,

Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline co

Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Faceb

Generate JSON-LD structured data markup for rich results in Google Search. Supports FAQ, HowTo, Article, Product, LocalBusiness, and multi-type schemas. Validates against Google requirements and provi

Scans a website to find broken links (404s, 500s). Crawls internal pages, identifies broken outbound links, and reports source pages for easy fixing. Use this when the user asks to "check for broken l

Optimize title tags, meta descriptions, Open Graph, and Twitter cards for maximum click-through rate. Generates multiple A/B test variations with character counting and SERP preview. Use when asked to

Discover, analyze, and prioritize keywords for SEO and GEO content strategies from a seed keyword or niche. Identifies high-value opportunities based on search volume, competition, intent, and busines

GSC-driven content calendar. Pulls real Search Console data, finds the highest click-potential opportunities (striking-distance queries at positions 5-20, unanswered query intent, related-keyword expa

Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving e

Generative Engine Optimization (GEO) — make content rank in AI search answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Audits existing content, rewrites for AI citation, and

Connect a CMS to notfair SEO tools. Guides users through configuring WordPress, Strapi, Contentful, or Ghost — tests the connection, and writes credentials to .env.local. Once set up, seo-analysis aut

Upgrade the NotFair plugin to the latest version. Updates the marketplace repo, installs the new version to the plugin cache, and updates installed_plugins.json. Use when asked to "upgrade notfair", "

International / multilingual SEO audit focused on hreflang correctness: missing or broken return tags, wrong language/region codes, missing x-default, self-referencing errors, hreflang vs canonical co

Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverag

Programmatic SEO planning and audit: building or evaluating large sets of template-generated pages that target long-tail query patterns (e.g. "[service] in [city]", "[product] vs [product]", "[tool] f

Backlink / off-page SEO audit. Works WITHOUT a paid tool by default — it uses the Google Search Console Links report (your top linking sites, most-linked pages, and anchor text) plus any backlink expo

E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom). Covers category / product listing pages (PLP), product detail pages (PDP), faceted navigation and its crawl-budget and d

XML sitemap audit — find and fix the sitemap problems that quietly waste crawl budget and slow indexing. Discovers the sitemap (robots.txt, /sitemap.xml, sitemap index), validates structure and size l

Full SEO audit combining Google Search Console, URL Inspection API, PageSpeed Insights, a technical crawl, keyword research, and metadata, schema, search intent and Core Web Vitals checks. Surfaces qu

Image SEO audit — make a site's images discoverable in Google Images and stop them from dragging down Core Web Vitals. Audits alt text quality and coverage, descriptive file names, modern formats (Web

Local SEO and Google Business Profile audit: diagnose why a business isn't ranking in the local pack / map results and produce a fix plan. Covers GBP completeness, NAP (name/address/phone) consistency

SEO drift monitoring — snapshot a site's SEO state and detect regressions over time. Captures a baseline (rankings/positions, indexed page count, titles & meta descriptions, canonical/robots directive

Single-page SEO audit: content quality under Google's E-E-A-T framework and Helpful Content guidelines, on-page factors, search intent, technical signals and readability. Pulls GSC data for the page,

Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click

Analyze connected Google Analytics 4 traffic, acquisition, engagement, landing pages, ecommerce, events, and conversions, and safely manage supported GA4 key events or custom dimensions through NotFai

Query and operate connected Google Search Console properties through NotFair MCP. Use for live GSC query or page performance, clicks, impressions, CTR, position, traffic changes, indexing status, URL

Cross-model second opinion from Google Gemini — a different AI reviewing the same changes, with deep Google ecosystem knowledge. Three modes: review (pass/fail gate for Google Ads campaigns, SEO metad