Skill rating

Competitor research: what every main rival is running, launching, charging and saying now, what works for them, and what that means for you. Use when the marketer asks for competitor research or a tea

First-move advice for a broad growth or marketing ask with no job named: looks at what GooseWorks already knows and at the site, asks a few short questions in one message, names the one thing in the w

Writes marketing content: articles, single posts, newsletters, scripts and repurposed cuts, each with an edit note and a claims check. Use when a marketer says "write a blog post / case study", "write

Use when the marketer says: studio photos of my product without a shoot, product photos for my store page, packshots on white, lifestyle or on-model shots, photos for the new colourway, fresh product

Replace an existing video's opening with a supplied clip or free kinetic text hook while retaining and verifying every original body frame, audio, captions and ending. Use for surgical hook tests rath

Market research and brand watch: which market the brand is in, how big the reachable part is, what's changing, how buyers buy and what they pay, what people are saying now, and what it means for posit

Campaign planner: turns a product, offer, goal, budget and date into a plan the marketer can approve and a designer can start from today, with every channel kept or dropped for a reason. Zero paid is

Render a 'hand-swipe flavor listicle' video from a config — the brand's REAL product cutouts each float on a flat flavor-matched color field under a persistent title and slide RIGHT-TO-LEFT one to the

Step of the make-content playbook: mines one finished asset into scored quotable units and maps a different lead unit to each platform. Run make-content instead; not for direct use.

Weekly performance read across every channel we run: what worked, why, and what to make next, judged on the business's real number (store revenue, qualified pipeline, retained users), not platform cla

Runs the paid leg of an approved plan: checks tracking, pages and stock before money moves, then stages one weekly proposal of kills, scales, pauses, swaps and launches, each with its reason and a che

Render an 'Instagram-Live social-proof gallery' video from a config — ~5 real brand product stills each framed as an Instagram-LIVE card (IG gradient-ring avatar, username, verified check, red LIVE ba

The intake stage of a Meta ad harness. Researches the brand first, states what it assumes, and asks only what it cannot infer and what would change money, claims or legal exposure if guessed wrong — a

Answer questions about a brand's Meta ads (spend, results, which ad is winning, is it paused, why did Goose do that) only from reads made in the same turn, with the data window and sync time on every

Search Hacker News stories and comments using the free Algolia API. No Apify token needed. Use when you need to find HN discussions, track mentions, discover Show HN launches, or monitor tech communit

Lifecycle email, SMS and push: audits the list and deliverability, then writes the flows this kind of business needs first, loadable as-is in your own tool, plus segments, cadence and this week's broa

Diagnose Meta Ads campaign performance and account gaps using Meta's actual system mechanics — including customer-journey coverage, Breakdown Effect, Learning Phase, Auction Overlap, Pacing, and Creat

Reviews a brand's own social accounts: what each is for, the last ~30 posts ranked against the account's own median with the likely reason for top and bottom posts, cadence actually kept, best posting

Step of the run-organic-social playbook: turns the audit, research and dated moments into a two-week grid of empty post slots. Run run-organic-social instead; not for direct use.

Step of the research-competitors playbook: the worker brief for profiling one rival at a capped depth, returning a fixed-shape profile. Run research-competitors instead; not for direct use.

Step of the research-audience playbook: the worker brief for researching one buyer group, returning notes in a fixed shape. Run research-audience instead; not for direct use.

Step of the where-to-start playbook: saves the founder's answers and the agreed first move with the brand, so later visits and other playbooks don't ask again. Run where-to-start instead; not for dire

Step of the write-outreach playbook: the brief a helper follows to write one segment's email and LinkedIn sequence, first lines and replies from rows and an angle prepared earlier. Run write-outreach

Step of make-static-ads: turns the chosen angles into messages, visual ideas and a template per ad, checks each against the brand profile and recent ads, writes the concept board and has a fresh criti

Step of the research-market playbook: the worker brief for researching the market itself, including category, size, changes, pricing norms and demand. Run research-market instead; not for direct use.

SEO and AI-answer visibility. Use for a site SEO or technical audit with ranked fixes, competitor keyword and topic gaps, a topic cluster, SEO metrics for domains, a programmatic SEO page-set plan, or

Step of the research-market playbook: the worker brief for listening to what people say about the brand and category, risks first. Run research-market instead; not for direct use.

Creates a new graphics format spec (custom canvas dimensions + content rules) and publishes it to the Gooseworks library so any agent can render against it. Use when the existing community formats (ca

Scrape competitor ads from Meta, TikTok, Google, and LinkedIn ad libraries, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown wi

For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifie

Turn a brand's facts, a campaign brief and the product into a one-minute Meta ad strategy with its reasoning — goal, audience, objective and placements, budget split, how many ads and how different th

Pre-flight policy check for Meta ads. Takes ad copy plus advertiser context, resolves and fetches the relevant Meta transparency-center policy pages at runtime, and returns a Pass / Fix Required / Blo

Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnost

Make new static image ads, a fresh batch, more ads, a winner's variations, copy variants or a rejected ad fix. Reads the brand, its customers and the ads it already runs, turns real product facts and

Provider reference for collecting public profiles, posts, comments, transcripts, trends, and ad-library data from major social platforms through ScrapeCreators. Use as a dependency of research workflo

Learn my brand once and stop asking me every time. Use when someone says learn my brand, set up my brand, here's our brand book, remember how we talk, what can we claim, can we say this, approve our c

Use when the marketer says: make me a video ad, a 30-second ad for paid social, a Reel / TikTok / Shorts ad, a UGC-style video made with AI (no real creator), a product demo video, remake this ad I li

Shared step of the marketing playbooks (analyze-performance, run-paid-campaigns, research-competitors, email-lifecycle): reads the last run's record, checks whether its recommendations were done and w

Builds or updates a voice card from a company blog ("extract our blog voice") or how an account or person actually writes, measured from about 8 or more of their real posts (length, casing, emoji, ope

Step of the research-competitors playbook: the worker brief covering the whole category, including searches, AI answers, community threads and category ad winners. Run research-competitors instead; no

Step of the run-paid-campaigns playbook: stages the week's approval items, applies only what the marketer approves and keeps the change log. Run run-paid-campaigns instead; not for direct use.

Step of make-static-ads: picks a template for every ad in its chosen style, after its visual idea and style are set, from the brand's own ads, the GooseWorks library or category leaders, and records w

Recreate a static graphic ad (Pinterest pin, IG/FB feed image, poster) from a reference image, swapping in a new brand's product and new copy while keeping the reference's layout, composition, and vis

Writes a one-page content brief before any draft: audience, intent, the one arguable point, what top results already say and what this piece adds, an outline, a proof inventory with gaps marked, voice

End-to-end skill that turns a single reference image into a published Gooseworks style — analyzes the image, drafts the slim style spec, renders a hero example plus 2-3 additional formats via Playwrig

Step of make-static-ads: writes the text for each slot the ad's template sets, then the primary texts, headline, description and CTA around the image, from usable facts and customer words. Run make-st

Assemble an absurdist animated-explainer video ad (~38s, 9:16) from per-scene i2v clips + their measured VO windows — retime each clip to its VO, re-encode every segment to identical 30fps/libx264/yuv

How to get live public data (ads libraries, social posts and comments, search results, creator profiles), business identity/work-contact reads, domain SEO metrics and paid media generation through Goo

Assemble a viral iOS "AirDrop" notification-carousel video ad (≈6–8s, 9:16) from a brand line plus 6–16 real product photos — a native AirDrop share-sheet card ("Brand would like to share a ___ · Decl

Runs a brand's organic social: how each platform works now, a strategy per platform and two weeks of posts in the brand's or a person's real voice. Use when a marketer says "run organic social for my